How Should I Market My Small Business: PPC or Organic
Many small businesses who create a website, often wonder how they can promote there website.
There are 2 main ways that people advertise their website. They are SEO, and PPC.
SEO is where you try to get organic traffic to your website. You do this by looking for keywords related to your small business, and then trying to build backlinks with those keywords placed around your link. This makes it so that the Search Engines (Google, Yahoo, etc.) will index your pages and rank them highly so that when someone does a search for your keywords you will be the first result or at least a very high result on the page.
PPC is where you pay for advertisments on other peoples websites. You pay other people to put an ad on their site, and then you pay them for every click that they deliver to your website. You will usually purchase a certain amount of clicks, and then those clicks will be sent to you.
Ideally any business should use both of these forms of promotion, however there is a certain way to promote websites using both methods. You must first find out how to promote your website using both methods, and to what degree you should use each method.
Organic Traffic
People are searching for your product:
If people do a Google Search for your product’s keywords, or product name they are probably looking to buy your product. This means that you will probably get more sales per page views than you would with PPC advertising.
More Permanent:
PPC ads will only last untill you get all o the clicks that you purchased. Unless you repurchased again, you will not get any more traffic. SEO on the other hand will have a more long term effect. It will continue to recieve traffic months or even years after you finish your campaign. You should still continue to promote your website, however.
PPC Traffic
Instant Results:
You will get results nearly instantly, with PPC. With PPC advertising you will begin to see clicks quickly after you purchase the ads, possibly even the same day.
Simpler Research with Statistical Data:
It is much easier with PPC advertising to figure out how much money you make per thousand page views (CPM). You can easily figure out how much money you can spend per click, and then you can find keywords that are cheaper than that. By doing this you should be able to always make a good ROI (Return On Investment). You will also be able to better test your websites success. You can then change it, and experiment with it to make it more profitable.
SEO is better if you want to create longer term results, and you don’t mind risking a bit more. PPC is better if you want a more statistical idea of how your website is doing. Also it is a good idea to use more PPC then SEO if you have a lot of money to spend advertising, and researching your companies website.
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